NATURAL LASHES that actually woke up like this.

    Meet the “Originally You” Class of 2025: Real Babe Customers, Real Stories

    • At Babe, beauty isn’t about fitting into a mold. It’s about owning what makes you you. 

      BABE CUSTOMER FOR: 1-2 Years 

      KRISTINE

      FAVE BABE PRODUCT(S): “The Glossy Rinse Hair Treatment and Essential Lash Serum/Conditioner. Since I first tried the hair gloss I was hooked, and cannot live without! The lash serum and conditioner has changed the game for my short, thin Asian lashes!” 
      WHAT MAKES KRISTINE ORIGINAL: “I love my beauty mark above my lip, it’s uniquely a part of me!” 

      BABE CUSTOMER FOR: 3+ Years 

      KELLI

      FAVE BABE PRODUCT(S): “The Essential Lash Serum bc my lashes are bomb!!!” 
      WHAT MAKES KELLI ORIGINAL: “As I've aged and matured more, it has helped give me the confidence to help step into who I really am, and I’m grateful for the community around me that helps me do that! I also can’t whistle.”  

      BABE CUSTOMER FOR: 3+ Years 

      KRUPA

      FAVE BABE PRODUCT(S): "Essential Lash Serum ofc because my lashes look AMAZING” 

      WHAT MAKES KRUPA ORIGINAL: “I love embracing my psoriasis – even through the hurtful comments. It’s part of what makes me, me.” 

        OUR FORMULA IS

        Babe Original empowers individuals to embrace their natural beauty and amplify their confidencethrough innovative, results-driven cosmetics and treatments. We believe in creating science-backedproducts that deliver transformative results while promoting self-care and self-expression.

        • RESULTS-DRIVEN

        • OPHTHALMOLOGISTTESTED

        • VEGAN

        • CRUELTY-FREE

        • OIL-FREE

        • MADE IN USA

            ESSENTIAL LASH SERUM

            Longer-looking lashes

            In as little as 4 weeks*

            Maximum strength formula

            Infused with Biotin and Amino acids.

            Ultimate lash confidence

            No mascara or falsies required.

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            FAQS

            How often should I use this?

            Every night on both eyes! Beginners should apply serum every 2-3 days and work up to nightly use once eyes are used to the product. Once satisfied with results, you can apply just 2-3 times a week to maintain your look.

            How much should I apply?

            You only need 1 dip for both eyes. Wipe off any excess product from the wand before applying, then apply a thin line just above your upper lash line on clean, dry skin just like eyeliner. Wait 2-3 minutes for serum to dry before applying skincare, makeup, touching your eyes, or laying down.

            Where should I apply this?

            Apply to your upper lash line on clean, dry skin. Do not use on lower lash line. 

            When will I see results?

            Everyone’s a little different - some people start seeing progress as soon as 4 weeks in! We recommend taking before & after photos along the way and comparing your results after 12 weeks of consistent use.

            Is this safe to use with lash extensions?

            YES! Our lash treatments are oil-free and safe to use with extensions and strip lashes. 

            What should I do if I get the product into my eye?

            Immediately rinse thoroughly with cool water to completely remove the cosmetic serum from the eye.

            Can I use Essential Lash Serum if I have sensitive skin?

            When you first start using the serum on sensitive skin, we recommend applying every other night for the first two weeks. This will allow your skin to acclimate to your new routine.  Make sure to review the product instructions and our tips + tricks, as sensitivities can occur from using too much serum or applying improperly. Less is more, babe!  As with any new personal care product, there is always a chance it may not be the right fit for you. If you experience any unwanted effects, discontinue use.